question from a reader of the e-retailer

We received this question recently:

In the Internet tip of the month section, you ask the question how many more will I need to sell to make the same gross profit if I lower the price.  Unfortunately, your calculator tells me only how many I need to sell to make the same sales dollar not the same profit. 

I used the following information for my calculation. Twenty items at $16 each with a cost of $4.   This gives me a gross profit of $240.  If I lower the price to $10, I would need to sell 40 of the item to make the same gross profit.  The calculator tells me that I would need to sell 32 to make the same sales dollar amount.  Of course, this is correct.  It just doesn’t match what the article says unless I’m doing something wrong.

Have an amazing day!

Julya Myers
The Amazing Art Studio, Inc