Everyone needs to have a confirmation that you have done things correctly; this morning I received a confirmation.
Visiting with a doctor in the hall of his office, a lady walked by and said hello to the doctor. The lady and the doctor were friends who lived near each other. Sensing she did not recognize me, I said hello. I turned to the doctor and stated my observation. The doctor joined the conversation and asked if she recognized me. She did not, which was understandable as we had not seen each other in over a decade.
The doctor told her where she would know me from; one of the locations being the business I previously owned. She said hello and gave a hug. Then came her comment. “I really miss your store”, she said.
I said thank you and that I missed many of my customers like her. Now, my store is still in business. Apparently, she sees a difference in ‘the store’ she shops in now and ‘my store’.
All of us have an opportunity to make our business be a ‘my’ in the mind of a customer. We have ‘my doctor’, ‘my mechanic’ and other people and businesses and people that we qualify as a ‘my’.
To this lady, my business was a ‘my’ in her life. Now the business is just another business. I appreciate your confirmation that I was doing it right. How is your business doing? Are you a ‘my’?
