This is a note I received this morning from Rob Edwards. Any questions?
If you are also reviewing your year-end expenses like me, I offer this lesson learned: I gambled and spent $20,000 LESS on print advertising in our regional newspapers to promote our special events AND saw attendance at these events increase of last year … thanks to Facebook and aggressive collection of emails and use of Constant Contact targeted emails. Patch.com has helped too. The only print ads we did were in micro-newsletters to targeted groups like elementary schools announcing our holiday events. For $250 we had access to the parents of 20,000 kids which yielded the highest ever attendance at our December tree-lighting ceremony. Thought I’d share that just in case your boards are still addicted to print ads in newspapers. But keep in mind we are in Silicon Valley.
Rob Edwards
